If you don’t have an active marketing plan that includes generating free publicity then you’re losing out on one of the most lucrative ways to generate new customers.
Think about this: Which company would a potential client likely choose – one they randomly found on the internet or one they’ve seen because of (positive) media exposure?
The answer, of course, is the one that got media exposure.
People like having what’s called social proof – other people saying postive things about something. It makes their decision to buy a product or service a lot easier.
And postive media exposure is like social proof on steroids. Anytime you can get into the news and get a postive story out about your company or have your company related to a positive event is like marketing gold.
But newspaper or TV coverage is not the only way to get publicity. You can also get publicity from lots of places including popular internet blogs.
Just check out this blog post done on a RugBadger client in Halifax. He’s already has gotten some great new clients as a result.
http://localbiznovascotia.com/express-area-rug-cleaners-halifax-20-years-experience/
Generating free publicity should be part of your marketing campaigns and if you don;t know where or how to begin – click here for the best place to start!
