Marketing is one of the most rewarding things you can ever do for your business. In fact – marketing is the single most profitable thing a business owner can ever learn to do. The reason is because once you know how to market well: Your business earns more profit You have a valuable skill you can transfer to any other business or product. Now marketing is a huge topic and within it falls one aspect you probably have a love/hate...

Earlier this month I had the extreme pleasure of being invited Down Under to speak in Melbourne, Australia about how to market for area rug cleaning customers. Also attending were my good friends Ruth Travis (aka the Rug Lady) and Jeff Bishop who put on one of their World Famous HOBO, “Hands-On, Boots-On” rug cleaning classes. And no kidding, the class really put on their boots and cleaned upwards of 25 filthy, stinky...

Not everyone who owns a business actually wants it to be successful. That sounds weird, right? I mean the reasons people say why they opened a business in the first place is so they can be their own boss work their own hours make more money have more time off vacation whenever they want Yet the truth is, what most small business owners actually have is nothing more than a glorified job. Sure they might make a little more money...

I just took a call from a women that was super interested in starting a rug cleaning business. She asked me the same question so many people have been asking me for years now: “Dusty, what is the VERY BEST rug class I can take?” The truth is there is a LOT of education you can take, but the very best rug class you can take is…the next one you can hussle your butt to. If you can’t run off to the next rug class...

You know things have gotten very profitable when a niche in an industry gets it’s own trade association. The world wide explosion of area rugs sales (fueled by the hard flooring trend) has created a huge demand for professionals to properly care for them. So great and so profitable is the demand for area rug care that a new association has been formed to help anyone involved with the area rug industry. I’ve said it before and...

Yesterday was Superbowl XLV. An exciting game where the entire nation was riveted on two opposing forces locked in a monumental struggle. But that doesn’t even come close to the struggle, immense sacrifice and true heroism that gave birth to what we call the US National Anthem. Most people take it for granted the national Anthem is sung at every sporting event in America. But after you watch this video on the story behind the song...

I don’t know if you’ve ever been to Australia before but that place is unlike anything you’ve ever seen before. The last time I went down under I took my son Daytona with me. The memories I have of the two of us traveling together through this amazing country are some of the richest I have. He’s growing up fast and I’m so grateful that I was able spend that time and share those experiences with...